Thursday, March 22, 2007

Bitten by SJP

This is what a website looks like


Ah SJP... so fashiontabulous. Too bad her clothes are not.

Sarah Jessica Parker is launching a new line of clothing called Bitten which will debut June 7th at Steve and Barry's. (Isn't Steve and Barry's that athletic apparel store?) The entire line is supposed to be priced $19.99 and under, and it sure looks like it. Fashionita.com had pictures of the line up and the all around verdict was B-O-R-I-N-G. You can still find some pictures on the web if you look around. The premature picture leak on the web has even sparked rumors of a line change. One could only hope.

1 comments:

The Book Girl, A.K.A. Jodi said...

For one - why Bitten? She should have stuck with what she's known for and called it SJP. I'm just saying...

The first thing I thought of when I heard the name was Nicky Hilton's Chick...we all know how well that turned out.

I think the name is at least 50% of the marketing. (I have a marketing degree that remains pretty dormant most of the time until I see marketing faux pas like the aforementioned.)Ha!